EdTech & Consumer App Case Study

Kalimaty: The Personal Dictionary

Designing a seamless, picture-based vocabulary builder that empowers users to curate, learn, and test their multilingual word lists across iOS, Android, and Web.

Role Product Design Director
Focus Consumer UX, Gamification & Cross-Platform
Platform iOS, Android & Web App
The Challenge

Problem Discovery

Understanding why traditional language learning apps and static dictionaries fail to retain user engagement and how learners actually study.

Generic Vocabularies

Learners struggle to retain words because standard dictionaries lack personalization to their specific daily usage.

Fragmented Tools

Users were splitting workflows across notes apps, paper, and separate flashcard tools, creating severe learning friction.

Lack of Visual Context

Text-only definitions lead to higher cognitive load and lower recall rates compared to visual and contextual associations.

Offline Limitations

Language learning frequently happens on the go, making heavy cloud-dependent apps unreliable for consistent study.

The Approach

Solution Architecture

Transforming user workflows from scattered tools into a unified, visually-driven learning loop.

01

Visual Vocabulary Builder

Coupling custom user-added words with descriptive images to trigger effortless visual memorization.

02

Seamless Cross-Device Sync

Ensuring frictionless transitions between iOS, Android, and Web platforms without losing learning progress.

03

Gamified Retention Loop

Integrating personalized quizzes and adaptive flashcards directly into the user's custom dictionary workflow.

Key Features

Feature Refinement

Building out the core mechanics that convert a simple utility into an indispensable daily habit for language learners.

Community & Portability

Building an import/export ecosystem allowing users to easily backup data, share custom lists, and collaborate.

Retention Triggers

Implementing targeted push notifications and daily reminders to build and sustain a consistent learning habit.

Premium Tier Strategy

Balancing a highly functional free tier with unlimited quizzes, flashcards, and advanced search for premium subscribers.

UI Design

The Kalimaty Experience

Crafting an accessible, distraction-free environment tailored for both casual learners and power users studying multiple languages.

Frictionless Word Addition

A simplified flow to capture terms the moment a user encounters them.

Multilingual UI Flexibility

Adaptive layouts designed to fully support RTL and LTR scripts natively.

Dark & Purple Theming

A bold, high-contrast visual identity that reduces eye strain during late-night study sessions.

S
Results

Impact & Growth

Measuring the success of the personalized learning model through real user metrics and market reception.

15K+

Active Learners

Rapid adoption indicating a strong product-market fit for a highly personalized dictionary solution.

325K+

Words Added

Demonstrating massive engagement with the core curation and dictionary-building loop.

27K+

Categories Created

Validation of the app’s structural flexibility across different languages and individual topics.

5-Star

User Sentiment

Overwhelmingly positive app store reviews praising offline capabilities, fast support, and ease of use.